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Montgomery Ward to sponsor ARCA Racing Series event at Madison Int'l Speedway

Officials from Madison International Speedway and Montgomery Ward have announced that the catalog and online retailer will serve as title sponsor for the 2016 ARCA Racing Series presented by Menards race event at Madison International Speedway (MIS) Father’s Day weekend in Oregon, Wisconsin.

The “Montgomery Ward 200”, coming Sunday, June 19, marks the return of the ARCA Racing Series after a one year absence. The race is scheduled for live broadcast on the American Sports Network (ASN).

“We are excited for Madison International Speedway to again be a part of the ARCA racing series presented by Menards in 2016,” commented Madison International Speedway Owner/Promoter Gregg McKarns. “Swiss Colony and Montgomery Ward have supported racing in Wisconsin for years, and they have stepped up to help us bring the ARCA Series back to MIS.”

For more than 140 years, "Montgomery Ward" has been a well-known and trusted catalog brand. In 2008 the "Montgomery Ward" brand was acquired by a subsidiary of The Swiss Colony, Inc. (now known as Colony Brands, Inc.), a family-owned direct-mail business that strives to continue the heritage, traditions and values of the brand that were inspired by the founder, Aaron Montgomery Ward. Today, Montgomery Ward offers one-stop shopping for quality items at affordable prices—and quick, convenient delivery.

“Montgomery Ward is excited to sponsor the return of the ARCA series to Madison International Speedway on June 19. We hope many of the Dads in the area will take the day off and bring the family out to enjoy the excitement on the track this Father’s Day,” said Russ Davis, Montgomery Ward Brand Director.

The Montgomery Ward 200 marks the eighth ARCA appearance at the renowned short track since its debut there in 1970. Former ARCA winners at MIS include Ramo Stott, Tom Bowsher, Bruce Gould, Alex Bowman, Chris Buescher, Kyle Benjamin and most recently Justin Boston in 2014.

“The track has a history of producing great, exciting racing and the ARCA Racing Series event on Father’s Day has a legitimate opportunity to create a new tradition,” said ARCA President Ron Drager. “People associated with our series look forward to returning to Wisconsin.”

ARCA’s appearance in the Badger State is also important for the series and its presenting sponsor, Menards. Eau Claire, Wis. is home to Menards corporate offices, about three hours northwest of Madison.

The on-track activities at Madison International Speedway will include two practice sessions Saturday, June 18 from 12:30 – 1:15 p.m. and from 1:45 – 2:30 p.m. Menards Pole Qualifying presented by Ansell follows Saturday afternoon at 4:00. Pre-race ceremonies and driver introductions get underway Sunday afternoon at 1:30 with the Montgomery Ward 200 scheduled to start at approximately 2:00.

In addition to live coverage on ASN, will feature live timing and scoring and live chat of all on-track activities.

ABOUT MONTGOMERY WARD provides customers around the country with quality, name-brand products and great values. Find home essentials from Rachael Ray, Canon, Keurig and more. Browse and search for products—24 hours a day, 7 days a week—and checkout using our fast and secure online shopping cart.


With 300 stores in 14 Midwestern states, Menards has the tools, materials and supplies for all your home improvement needs whether just needing a light bulb or can of paint to building a deck or new home. Menards is known throughout the home improvement industry as the low price leader; it’s no wonder their famous slogan - “SAVE BIG MONEY” - is so widely known and easy to remember. Menards does things right - the company’s strength and success can be seen in the well-stocked and maintained stores, the lowest prices in town and the way guests are always treated like family in a hometown hardware store atmosphere.


The Automobile Racing Club of America (ARCA) is among the leading auto racing sanctioning bodies in the country. Founded in 1953 by John and Mildred Marcum, the organization administers more than 100 events each year in multiple racing series, including the ARCA Racing Series presented by Menards, the ARCA/CRA Super Series, the ARCA Truck Series and the ARCA Midwest Tour, plus weekly racing at Toledo and Flat Rock Speedways.

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